ai ugc
The avatar lottery: cycle your AI creators as hard as your content
One of our 110 AI creator accounts earned 17% of all 414 million views. Most never had a hit. The data says to audition avatars in about 20 posts, cut the cold ones, and pour volume into the winners.
· Eric Owusu Sekyere
Everyone tests hooks. Almost nobody tests creators. Across the accounts we run, which avatar posted a video mattered as much as what the video was: the same power law that rules content rules the accounts themselves, and it is measurable early enough to act on.
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