What does UGC actually cost you per winning ad?
The invoice says per video. Your economics run per winner. Drag your numbers in:
Videos per month
8
Price per video
$175
Winner rate
2%
Defaults: $175 average creator rate, 2% of creatives become ads you'd scale. Usage rights, which typically add 50–150%, are not even counted here.
with human creators
$8,750
per winning creative
$1,400/mo buys 8 videos and a winner every 7 months.
same winner rate, pamba videos
$234
per winning creative
Your $1,400 budget would buy 299 of these at about $4.68 each in plan credits: more shots, same math. Posting from managed accounts is priced per account.
Run the real experiment instead
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About the math
Where do the default numbers come from?
Market averages: human UGC creators quote roughly $100 to $500 per video before usage rights, and only a small share of creatives become winners you'd scale, commonly cited around 1 in 50. Drag the sliders to your own numbers; the math updates live.
What counts as a winning ad?
A creative you'd actually put budget behind: it holds attention past the hook and converts. Most creatives don't, which is why the per-winner cost, not the per-video cost, is the number that decides your economics.
How is Pamba's figure calculated?
It depends on the kind of video. Pick one above the result: a 4-slide slideshow is about 60 credits (about $0.60 at plan rates), a 15-second talking avatar video about $2.30 and a 30-second one about $4.70, from the same per-second credit rates the pricing page uses. Posting from managed accounts is priced separately, per account. The same winner rate applied to a much cheaper video is what collapses the cost per winner.