Knowledge: what Pamba has learned about your content
The agent's brain, in tiles you can read and edit - patterns, performance rankings, your brief, and playbooks.
Knowledge is the agent's brain made visible. Everything Pamba has learned about what works for your accounts lives here, and everything here shapes what the planner and the agent do next. Each tile opens into its own page where you can view and edit.
Patterns
Formats and creative angles the system has identified, with a lifecycle stage as they rise and fall. Patterns tag your content, and the planner leans on the ones that are working.
Performance
The planner's rankings, built from verified posts over the last 30 days: which formats, patterns, and accounts are actually pulling views. This is what "double down on what works" reads from.
The brief
Your company profile: website, niche, and brand guidance. The agent weaves this into every script it writes, so keeping it sharp is the highest-leverage edit in the product.
Playbooks
Per-account reference playbooks: how a specific account's content should look, sound, and behave. The planner consults the playbook before writing that account's week.
Formats, Audiences, and Principles
Three more tiles round out the brain: Formats (the video formats in your rotation, like Yapper or Hook-to-Demo), Audiences (who content gets aimed at), and Principles (taste rules captured from your feedback, so the same note never has to be given twice).
Everything in Knowledge is editable; correcting it is teaching the system. If scripts keep getting something wrong, fix the brief or the playbook once instead of editing every script.