Analytics: reading your numbers

Every post Pamba publishes is tracked: views, likes, comments, and follower movement, per video and per account, across TikTok, Instagram, and Facebook.

Where to look

• •The Analytics page: trends over time, KPIs, and per-account breakdowns. Filter by account or avatar to compare presenters.
• •The agent: ask directly: "which video did best this week?", "how many views did we get this month?", "compare my two accounts." The agent reads the same data and answers with specifics.

What the numbers mean

• •Metrics refresh on a regular cadence (roughly hourly for TikTok, and in 15-minute ticks for Instagram/Facebook), so a just-posted video may take a little while to show its first numbers.
• •Views on TikTok move fastest in the first hours; judge a video after a day, not a minute.

Using analytics to grow

The point of the loop: find what worked and make more of it. Look for outliers, not averages: one video at 10x your median is a signal about hook, topic, or format. Ask the agent to break down what your top videos have in common and to generate new concepts in that direction.