# What is Pamba?

> The 2-minute overview: AI avatar videos, real-device posting, and analytics in one loop.

Pamba is a platform for growing on TikTok and Instagram with AI-generated UGC videos. You create videos by talking to an agent, and Pamba handles everything downstream: generating the footage with your AI avatar, publishing it from real phones, and tracking how every post performs.

## The loop

1. **Create**: describe an idea or paste a script; the agent writes, generates, and stitches a video fronted by your AI avatar.
2. **Approve**: nothing posts without your sign-off. Review the cut, request changes, or approve.
3. **Publish**: Pamba schedules the post and a real device opens TikTok or Instagram and posts it like a human would.
4. **Learn**: analytics flow back per video and per account: views, likes, comments, watch patterns.
5. **Repeat**: double down on what worked. The agent can plan whole content batches so the loop runs on a cadence.

## What makes it different

- **The agent is the interface.** Almost anything you can do by clicking, you can do by asking: "make me three videos about X," "reschedule tomorrow's post," "which video did best last week?"
- **Real devices, not APIs.** Posts go out from physical phones, the way a person posts.
- **Avatars are yours.** Design a presenter that fits your brand, give them multiple scenes, and reuse them across every video.

## Where to start

Follow [Zero to First Post](/help/first-post); it walks the shortest path from an empty workspace to a live TikTok post.

---
HTML version: https://pamba.app/docs/what-is-pamba · All docs: https://pamba.app/llms.txt