# Analytics: reading your numbers

> Per-account and per-video performance for TikTok, Instagram, and Facebook, and how to query it in chat.

Every post Pamba publishes is tracked: views, likes, comments, and follower movement, per video and per account, across TikTok, Instagram, and Facebook.

## Where to look

- **The Analytics page**: trends over time, KPIs, and per-account breakdowns. Filter by account or avatar to compare presenters.
- **The agent**: ask directly: "which video did best this week?", "how many views did we get this month?", "compare my two accounts." The agent reads the same data and answers with specifics.

## What the numbers mean

- Metrics refresh on a regular cadence (roughly hourly for TikTok, and in 15-minute ticks for Instagram/Facebook), so a just-posted video may take a little while to show its first numbers.
- Views on TikTok move fastest in the first hours; judge a video after a day, not a minute.

## Using analytics to grow

The point of the loop: find what worked and make more of it. Look for outliers, not averages: one video at 10x your median is a signal about hook, topic, or format. Ask the agent to break down what your top videos have in common and to generate new concepts in that direction.

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HTML version: https://pamba.app/docs/analytics-overview · All docs: https://pamba.app/llms.txt